Annual Diamond Lake Tradition: More Than Just Fishing

For over 50 years, our family has chased fish across rivers, bays, and the blue waters of the Pacific Northwest. What started as early mornings with thermoses, tangled lines, and hand-me-down gear turned into a lifelong obsession with salmon, steelhead, and kokanee—and the gear it takes to catch them.

Every lure, flasher, jig, and boat motor mount we make comes from decades on the water—trial, error, and the kind of hard-earned knowledge you only get by fishing side by side with family, season after season. If it doesn't work in real PNW conditions, it doesn't leave our bench.

Born and raised in the PNW, I've been fishing as soon as I could walk. I have raised three kids on the water and been married for 38 years. Our passion for fishing runs deep, and we pour that experience into every product we create.
Jun 26, 2026 6:34 PM